Summary
Advertisement for Nike's Sustainability Initiative, a personal project
Role: Product, Project Lead | Period: 3 weeks, 2023
To highlight sustainability and diversity, we created a 3D motion advertisement that visualized Nike’s recycled materials and sustainable product life cycle. The recycled material particles transform into tadpole-shaped threads, which are then completed as shoes and evolve into other products, effectively conveying the brand value.
Tools/Tech: Cinema 4D, Photoshop, After Effects, Figma, video editing software, audio mixing tools.
Category
3D Motion
Visual Design
Brand Activation
