Nike
Nike
Nike
Created a 3D motion ad highlighting Nike's diversity and sustainability through recycled materials.
Created a 3D motion ad highlighting Nike's diversity and sustainability through recycled materials.
Created a 3D motion ad highlighting Nike's diversity and sustainability through recycled materials.

Summary

Advertisement for Nike's Sustainability Initiative, a personal project

Role: Product, Project Lead | Period: 3 weeks, 2023

To highlight sustainability and diversity, we created a 3D motion advertisement that visualized Nike’s recycled materials and sustainable product life cycle. The recycled material particles transform into tadpole-shaped threads, which are then completed as shoes and evolve into other products, effectively conveying the brand value.

Tools/Tech: Cinema 4D, Photoshop, After Effects, Figma, video editing software, audio mixing tools.

Category

3D Motion

Visual Design

Brand Activation

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