Genty
An AI-powered multi-sensory handover guidance system for autonomous driving level 3, integrating real-time sensor input and LLMs.
Client: Independent project
Role: Product Designer
Period: 6 weeks, 2024
Tools: Figma, Framer, Photoshop, After effects
Challenge
Only Level 3 autonomous vehicles require the driver to retake control during a handover, a moment that often involves delayed reaction, stress, and significant safety risks. However, existing systems lack real-time, intuitive support to guide drivers through this critical transition.
Objective
Challenge
The goal was to design a comprehensive UX solution for Level 3 control transitions by identifying key scenarios based on real driving data, and applying LLM-powered AI guidance with multisensory feedback to reduce driver anxiety and improve response time.
Only Level 3 autonomous vehicles require the driver to retake control during a handover, a moment that often involves delayed reaction, stress, and significant safety risks. However, existing systems lack real-time, intuitive support to guide drivers through this critical transition.
Result
The system, optimized for six real-world scenarios, reduced driver anxiety by 72%, improved reaction time by 2.7 seconds, increased safety by 87%, and achieved a user satisfaction score of 4.8/5 in internal testing.
Primary Research
Mercedes Project Dev. PM: Jason
Mercedes Project Planning PM: JJ
Korean Air Pilot: Solomon
Fashion CEO: Jenna
Attorney: Michael
Startup CEO: Chris
Mercedes Project Dev. PM: Jason
Mercedes Project Planning PM: JJ
Korean Air Pilot: Solomon
Fashion CEO: Jenna
Attorney: Michael
Startup CEO: Chris
Challenge
Only Level 3 autonomous vehicles require the driver to retake control during a handover, a moment that often involves delayed reaction, stress, and significant safety risks. However, existing systems lack real-time, intuitive support to guide drivers through this critical transition.
Avi Johnson - Partner
Operating in the real estate and hospitality sector is fulfilling as it allows us to significantly enhance a brand's recognition, trustworthiness, and identity. A primary goal of ours is to guarantee that each developer and their projects have a unique appearance. We rely on research-driven differentiation as a major strategy to accomplish this.
Sarah Smith - Partner
"Yeah, in Level 3 autonomy, the transition is both critical and risky. I think proper guidance and alerts are essential—but current systems mostly rely on one-way alerts, which isn’t enough."
Expert : Jason (Mercedes project dev. PM)
"I think autonomous driving is an incredibly exciting technology, but without the right transition guidance, it can also be extremely dangerous."
Target User : Michael (Attorney)
Services
Brand Identity
Motion design
Web design
Copywriting
Strategy
Development
Clients
“They understood our vision and brought it to life in a way that exceeded our expectations. From the initial concept to the final design, their expertise in design and development was evident”
Alphabet - Head of Brand
“Their ability to seamlessly integrate animations and dynamic content was truly impressive. Our website is not just a digital space; it's an experience that captivates our audience.”
Prada - Head of Digital
“Our collaboration with was a branding journey like no other. They took our vision and transformed it into a brand identity that’s captivating and authentic. Their work was truly outstanding.”
Sony - Director of Brand Strategy
“Studio B has crafted and delivered a visual campaign beyond our expectation. We immediately got a head start.”
Apple - Creative Director
“They took our brand to the next level with a stunning website. Their expertise added a dynamic touch that sets our brand apart. The result not only looks fantastic but also performs seamlessly.”
Nike - Design Lead
“Their creativity and attention to detail resulted in a brand identity that perfectly resonates with our target audience. We're impressed with how they captured the essence of our brand and translated it into a compelling visual identity.”
Mercedes Benz - Marketing Manager
Industries
Arts
Culture
Music
Tech
Fashion
E-Commerce
Hospitality
Health
Auto