Samsung TV UX
w/ Voice & Gesture

Contributed to Samsung’s Smart TV platform, designing voice and gesture-enabled experiences for content discovery, communication, commerce, and connected services across large-screen environments

Client

Internal project, Samsung

Role

UX Designer

Team

1PL / 1 PM / 3 UX Designers / 5 GUI Designers / 5 Developers / UX Agency

1 PM / 3 UX Designers / 5 GUI Designers
/ 5 Developers / UX Agency

Period

6 months

Overview

Samsung Smart TV UX

Voice, Gesture & Shared Screen Experiences

Samsung Smart TV UX

Voice, Gesture & Shared Screen Experiences

Contributed to Samsung’s Smart TV platform, designing large-screen experiences that combined content discovery, communication, commerce, and connected services. Helped develop voice and gesture-based interactions, platform guidelines, and user experience concepts that enabled more natural and intuitive engagement across a shared screen environment. The platform was later recognized with a CES Innovation Award for UX innovation.

Recognition

CES UX Innovation Award
US Consumer Choice Best Innovation Award
Prime Minister's Award, KR

Challenge

How might we help families stay connected and share meaningful experiences across screens, devices, and spaces—regardless of where they are?

Objective

Enable families and loved ones to stay connected through seamless communication, shared content experiences, and intuitive multimodal interactions across devices.

Result

Created a more connected and intuitive large-screen experience that brought together communication, content, and shared interactions through voice, gesture, and cross-device experiences.

More detail

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