New Product Dev

Driver Health Monitoring & HMI for Mercedes’ First Autonomous Driving.

Led AI/ML-powered full-body driver health monitoring & HMI for Mercedes-Benz, improving safety and usability and generating $750M in recurring revenue.

Year :

2017-2018

Industry :

Digital Health in Automotive

Client :

Mercedes Benz

Project Duration :

12 month

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

After global OEMs failed to deliver Mercedes’ first autonomous Driver health monitoring & HMI, Mercedes came to LG’s small vehicle division. All LG senior engineers / managers had already failed, and with only one week left, the project landed on me as the youngest. At the time, LG faced 4,000 layoffs: many employees had just been transferred from our collapsed mobile division to automotive. All LG senior engineers / managers had already failed, and with only one week left, the project landed on me as the youngest.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Solution :

I rushed to used luxury car markets, manually disassembled 20+ vehicles and game devices, and interviewed every hidden expert across LG. Within five sleepless days, After five sleepless nights, I completed the product plan/prototype with the help of many hidden people. Mercedes was stunned and gradually expanded the solution from S class to C class: leading to $750M+ in annual recurring revenue for LG.

Project Content Image - 2
Project Content Image - 2
Project Content Image - 2
Project Content Image - 3
Project Content Image - 3
Project Content Image - 3

Challenge :

Because it was a very new technology project, many global companies had already failed, and we too faced the urgent challenge of completing it in just a few days without any existing data or prior knowledge: yet we had to succeed, as 4,000 jobs were on the line.

Summary :

  • When global OEMs failed to deliver driver health monitoring and HMI for Mercedes’ first autonomous driving program, Mercedes turned to LG’s small vehicle division.

  • At the time, LG was facing the crisis of 4,000 layoffs, with many employees having just been transferred from the collapsed mobile division to new automotive.

  • All senior engineers and managers at LG had already failed, and with only one week left, the project was assigned to me as the youngest member.

  • I rushed to used car markets, manually disassembled more than 20 vehicles and game devices, and interviewed every hidden expert within LG. After five sleepless nights, I completed the product plan and prototype with the support of many of these unsung contributors.

  • Mercedes was stunned and gradually expanded the solution from the S-Class to the C-Class, leading LG to generate more than $750M in annual recurring revenue.


More detail

I’ll walk you through the details during our meeting

New Product Dev

Driver Health Monitoring & HMI for Mercedes’ First Autonomous Driving.

Led AI/ML-powered full-body driver health monitoring & HMI for Mercedes-Benz, improving safety and usability and generating $750M in recurring revenue.

Year :

2017-2018

Industry :

Digital Health in Automotive

Client :

Mercedes Benz

Project Duration :

12 month

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

After global OEMs failed to deliver Mercedes’ first autonomous Driver health monitoring & HMI, Mercedes came to LG’s small vehicle division. All LG senior engineers / managers had already failed, and with only one week left, the project landed on me as the youngest. At the time, LG faced 4,000 layoffs: many employees had just been transferred from our collapsed mobile division to automotive. All LG senior engineers / managers had already failed, and with only one week left, the project landed on me as the youngest.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Solution :

I rushed to used luxury car markets, manually disassembled 20+ vehicles and game devices, and interviewed every hidden expert across LG. Within five sleepless days, After five sleepless nights, I completed the product plan/prototype with the help of many hidden people. Mercedes was stunned and gradually expanded the solution from S class to C class: leading to $750M+ in annual recurring revenue for LG.

Project Content Image - 2
Project Content Image - 2
Project Content Image - 2
Project Content Image - 3
Project Content Image - 3
Project Content Image - 3

Challenge :

Because it was a very new technology project, many global companies had already failed, and we too faced the urgent challenge of completing it in just a few days without any existing data or prior knowledge: yet we had to succeed, as 4,000 jobs were on the line.

Summary :

  • When global OEMs failed to deliver driver health monitoring and HMI for Mercedes’ first autonomous driving program, Mercedes turned to LG’s small vehicle division.

  • At the time, LG was facing the crisis of 4,000 layoffs, with many employees having just been transferred from the collapsed mobile division to new automotive.

  • All senior engineers and managers at LG had already failed, and with only one week left, the project was assigned to me as the youngest member.

  • I rushed to used car markets, manually disassembled more than 20 vehicles and game devices, and interviewed every hidden expert within LG. After five sleepless nights, I completed the product plan and prototype with the support of many of these unsung contributors.

  • Mercedes was stunned and gradually expanded the solution from the S-Class to the C-Class, leading LG to generate more than $750M in annual recurring revenue.


More detail

I’ll walk you through the details during our meeting

New Product Dev

Driver Health Monitoring & HMI for Mercedes’ First Autonomous Driving.

Led AI/ML-powered full-body driver health monitoring & HMI for Mercedes-Benz, improving safety and usability and generating $750M in recurring revenue.

Year :

2017-2018

Industry :

Digital Health in Automotive

Client :

Mercedes Benz

Project Duration :

12 month

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

After global OEMs failed to deliver Mercedes’ first autonomous Driver health monitoring & HMI, Mercedes came to LG’s small vehicle division. All LG senior engineers / managers had already failed, and with only one week left, the project landed on me as the youngest. At the time, LG faced 4,000 layoffs: many employees had just been transferred from our collapsed mobile division to automotive. All LG senior engineers / managers had already failed, and with only one week left, the project landed on me as the youngest.

Project Content Image - 1
Project Content Image - 1
Project Content Image - 1

Solution :

I rushed to used luxury car markets, manually disassembled 20+ vehicles and game devices, and interviewed every hidden expert across LG. Within five sleepless days, After five sleepless nights, I completed the product plan/prototype with the help of many hidden people. Mercedes was stunned and gradually expanded the solution from S class to C class: leading to $750M+ in annual recurring revenue for LG.

Project Content Image - 2
Project Content Image - 2
Project Content Image - 2
Project Content Image - 3
Project Content Image - 3
Project Content Image - 3

Challenge :

Because it was a very new technology project, many global companies had already failed, and we too faced the urgent challenge of completing it in just a few days without any existing data or prior knowledge: yet we had to succeed, as 4,000 jobs were on the line.

Summary :

  • When global OEMs failed to deliver driver health monitoring and HMI for Mercedes’ first autonomous driving program, Mercedes turned to LG’s small vehicle division.

  • At the time, LG was facing the crisis of 4,000 layoffs, with many employees having just been transferred from the collapsed mobile division to new automotive.

  • All senior engineers and managers at LG had already failed, and with only one week left, the project was assigned to me as the youngest member.

  • I rushed to used car markets, manually disassembled more than 20 vehicles and game devices, and interviewed every hidden expert within LG. After five sleepless nights, I completed the product plan and prototype with the support of many of these unsung contributors.

  • Mercedes was stunned and gradually expanded the solution from the S-Class to the C-Class, leading LG to generate more than $750M in annual recurring revenue.


More detail

I’ll walk you through the details during our meeting